Messina Is Releasing Its First-Ever Gelato-Inspired Sneakers — and There's Only 100 Pairs Available

What do you get the Gelato Messina fan who has everything, including a freezer filled with ice cream, plus gelato-inspired candles, lip balm, lube and body wash, too? The perfect kicks to don while eating gelato, thinking about gelato, going out to get gelato and wishing they had more gelato, of course. While Messina already has its own clothing line, now the sweet-treat brand is launching its first-ever range of sneakers. And, like chain's wild and wonderful gelato flavours, these shoes are a limited-edition special.

After fellow Sydney-born dessert chain Tokyo Lamington teamed up with the artists at Customs Den on its own footwear earlier in 2023, Messina has now gone and done the same. This time, pairs of Nike Dunk Highs have been given a handpainted makeover, which is never a small feat. With these gelato-hued shoes, each set took between eight and ten hours' work.

Gelato is obviously a wide-ranging theme — as Messina fans know, the variety of flavours that the chain scoops up is limited only by its team's imaginations — so these sneakers hone in on one of its favourites. If you adore the brand's dulce de leche gelato, as everyone who tastes it does, then you'll spot why these new shoes feature caramel and cream tones.

Yes, Messina's Argentinean caramelised milk, which it makes in-house, is the colour inspiration for these multi-tone kicks. Also featured on the shoes: Messina cartoons and the company's name, so everyone will know why you're sporting some truly rare footwear.

Only 100 pairs are available, all numbered from one to 100, and they unsurprisingly don't come cheap. You'll pay $700 to show your love for Messina, gelato and dulce de leche on your feet — and every one will be made bespoke for each customer.

Custom Den is taking pre-sale orders now until Wednesday, May 31, unless they sell out earlier. Once you've nabbed yourself a pair, you can expect them to be delivered within six-to-eight weeks.

For more information about Gelato Messina's sneakers, or to buy a pair, hit up the brand's website.